Sydney, AU – Branded Financial Services (BFS) Australia, a leading asset finance specialist lender, is pleased to announce the appointment of Liesl Knox to the position of Chief Executive Officer. Knox will lead the company in its mission to grow its business across Australia.
Knox brings a wealth of experience and knowledge to her new role. Most recently, Liesl was Chief Risk Officer at Avanti Finance, where she managed legal and regulatory affairs, risk management, and compliance. In her new role, Liesl will remain an integral part of the Avanti Finance leadership team, as Branded Financial Services Australia is a subsidiary of Avanti Finance.
“Congratulations to Liesl who we know will do an outstanding job as CEO of Branded Financial Services Australia,” Avanti Finance CEO, Mark Mountcastle says. “She’s ideally positioned to build the business to great success following the tremendous work the team have done.”
As the new CEO of BFS, Knox has relocated to Sydney from Auckland, New Zealand, and will be responsible for the overall strategy, growth, and profitability of the company. She is excited about the opportunity and looks forward to working closely with the team to achieve the company's goals.
“I’m thrilled to be given this opportunity to lead Branded Financial Services Australia,” Knox said. “I believe we have a fantastic team and a strong foundation to build on. I look forward to working with everyone to deliver great outcomes for our clients, our people, and our shareholders.”
Knox commenced her role on 06/03/2023
