October 2024

Introducing Craig Platt – BDM for Vic/TAS/SA

I am pleased to introduce Craig Platt, who has recently joined us as our Business Development Manager for Victoria, Tasmania, and South Australia.
 
With over 12 years of experience as a BDM and Account Manager in consumer and commercial finance, Craig brings a wealth of knowledge and expertise. He has worked with various lending groups and, most recently, Resimac Asset Finance, where he successfully built strong relationships and drove business growth. 
 
In his new role at Branded Financial Services, Craig will focus on identifying and securing new business opportunities by building strong partnerships with brokers. He will provide ongoing support, training, and tailored solutions to help brokers better serve their clients. You’ll also see him actively participating in industry events as part of his commitment to fostering strong industry relationships. 
 
Craig is excited to join BFS because of our commitment to listening and acting on feedback from brokers, staff, and stakeholders. He sees great potential in expanding our introducer network, enhancing service delivery for existing brokers, and continuing to improve policies, value propositions and processes. 
 
Please join me in welcoming Craig to the team. He looks forward to meeting and collaborating with you soon to explore new opportunities and provide any support you may need. 
 
If you’d like to connect with Craig directly, feel free to reach out to him at cplatt@brandedfinancial.com or 0434 263 183. 
 
Warm regards,
 
Tony Farnell
National Sales Manager 

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